Advertising Platforms
Chinese digital Channels are extremely powerful tools for businesses to promote their brands or products to Chinese consumers. Our advertising platforms allow businesses to engage with the Chinese community both in Australia and China.
WeChat is an all-in-one messaging app with 2.9 million monthly active Australian users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook, where users can see posts that their friends share. Moments ad is one of the most popular ways to advertise on WeChat.
MediaMo can help you set up your WeChat official account to enable the Advertiser function and customise your ad campaign. As the WeChat platform policies and restrictions are changing constantly, it's best to enquire to learn more.
Weibo is a micro-blogging platform. With 850,000 monthly active users. It is the most popular microblogging site in China. With Weibo, users can upload videos, images, and gifs.
There are a few ways to advertise on Weibo such as Funstalk and Fans Headline. The advertisements can be targeted toward a specific audience based on their demographics. MediaMo can help with the target market research, content creation, ad campaign set up and performance reporting.
Baidu
SEM/SEO
Baidu still occupies over 50% of search volume in the Chinese market. Unlike other western search engines, it can be more challenging to optimise for Baidu due to language barriers and regulations. Don’t worry! We can help customise your marketing plan, identify relevant keywords opportunities and execute PPC campaigns or in-feed ads to gain exposure for your brand.
1 in 3 Australians is not native Australian. That’s why it’s worth considering reaching multicultural audiences in Australia, through well known and frequently visited websites/apps from your audience’s home country. Other than advertising in Chinese, we can also help you reach other Southeast Asian communities such as Indians, Vietnamese, Filipinos, Koreans and many more.
Multicultural Premium Network (MPN)
IQiyi
iQIYI.com is the video content platform by Baidu. This is one of China's top streaming platforms with over 223 premium shows. MediaMo can effectively target these audiences while they are watching their favourite TV shows, with appealing video ads. MediaMo can help you map out your strategy to optimise your ad spend, create engaging video ads and provide a detailed report at the end of the campaign.
Youku
YouKu is China’s leading internet Television streaming platform with over 150 million daily active users. The platform has a variety of video content, from user-generated content and self-produced series to licensed shows. The ads can be displayed in a lot of different forms such as pre-roll ads and banner ads on the homepage. MediaMo can help customise the ad campaign, create short 15-30 seconds advertising videos, optimise and track your advertisement.
If you couldn't find the advertising channel you need or you're unsure about how it works,
get in touch to learn more about our full range of advertising channels and services.