About Mediamo
Mediamo is a result-oriented agency, helping ambitious businesses tap into the Chinese market in Australia. With over 10 years of experience, we help brands grow by increasing sales, brand awareness and lead generation through customised service packages.
Ready to boost your sales?
Acquire
Keen to tap into the untouched Chinese market? We can help you get in front of your target audience with our specialised digital knowhow in Chinese social media platforms: Weibo, Wechat, Red and many more. Grow your online presence in the platforms that your customers love and speak their language.
Convert & Nurture
Once you get their attention, you need to keep them interested and convert them into customers. We can help you achieve that with high quality content, engaging social media presence and tailored ads.
Retain
Want to keep your customers coming back for more? We can look after your marketing strategy and provide you with a tailored plan, making sure your brand stays top of mind for the long-term.
Why Choose Us?
Founded by experts with 10+ years in cross-cultural marketing / communications, MediaMo offers “MORE THAN MEDIA” services bringing stories to Chinese communities in Australia and Greater China through traditional and creative channels. Proudly owning a number of distribution channels reaching targeted audiences, we can be trusted to offer you in-market solutions that satisfy all your needs.
Almost every single Chinese in Australia owns a WeChat account
With over 1.2 billion users globally and 3 million monthly active users in Australia alone, WeChat is the key channel to reach Chinese consumers. The Chinese community is highly diverse with many cultural nuances, which means that your brand needs a clear, strategic and tailored marketing approach on this platform.
More than 120,000 Weibo KOLs in Australia, with a huge fan base of 40 million
With over 550 million monthly active users of which almost 80% are highly educated, Weibo is another important platform for brands to target consumers and advertise products. Compared with WeChat, Weibo has significantly more interactive channels for brands to amplify their message. Targeted marketing campaigns can be carried out based on users' demographics, social relations, interests and behaviours.
Red
Male to female ratio is 2:8 on Red
Red is a social media platform that blends shopping, e-commerce, user-generated content and product reviews, boasting over 73 million monthly users with high consumption ability. Its “word-of-mouth” advertising style has a strong influence on millennials’ life and their buying decisions.