HEY！I AM YOGOST
KOC Marketing
We used KOC marketing to promote HEY! I AM YOGOST on Xiaohongshu (RED) and WeChat Official Account. The campaign helped the client build the brand image as a healthy beverage shop. Moreover, the campaign successfully reached out to the target audience and increased awareness of the shop. Many viewers showed their interest in trying out the yogurts after seeing the posts.
HEY! I AM YOGOST is a global brand that gives a healthier option to refresh and indulge with its all-natural yogurt drink made with nutritious purple rice and real fruits. It is massively growing all over the world with at least 71 stores. In Brisbane, it locates at Shop K4 - Sunnybank Plaza.
Our team invited 6 influencers to visit the shop and share their experience on RED. As a result, the campaign contributed to 7000+ views and 200+ engagements. Moreover, our team made a post on the WeBNE WeChat official account, which got 16 shares within the users’ private domain traffic.
