Pacific Fair LNY Campaign

Multichannel Influencer Campaign, KOL Marketing, KOC Marketing

Through our KOL + KOC Marketing Strategy and Media Buy, PF gained a lot of exposure and attention among the Chinese community during the 2022 Chinese Lunar New Year.

Pacific Fair is a major shopping centre in Broadbeach Waters on the Gold Coast.
To attract more Chinese customers visiting the centre during the 2022 Lunar New Year, we’ve invited influencers and created a series of advertisements with the theme of the Year of the Tiger, which was placed on both Chinese and Western social media platforms.
We have 11 influencers posted amongst multiple platforms (RED, WeChat Channels, Weibo, Douyin, Instagram, YouTube Channel)