Video is essential in marketing nowadays, with our audience’s attention span becoming shorter. Videos can help convey your brand’s vision, present your product or services and even evoke emotions.
Well-planned brand videos are a great way to tell a compelling story that encourages the audience to identify with your brand.
In 2019, global consumer Internet video traffic accounted for 80% of all consumer internet traffic. 90% of users agreed that product videos help them with the decision-making process with visualized detailed product information, including a video on a landing page can significantly increase the conversion rates.
In this article, our team will explain why your brand needs to utilise video content in your marketing strategies, the process of our video production service with previous projects examples, and provide advice on online video marketing on social media platforms to guide you in utilizing this powerful medium to engage with your audience.
Why Include Video Production in Online Marketing Strategies
Video is proven to be the most effective medium for catching the audience's attention and communicating emotions.
According to Forbes, Headspace became a $250 million business with video format meditation sessions crafted with illustrations and layouts true to the brand. Out of all media contents, more than 50% of consumers prefer to see videos from brands. Video on landing pages is capable of increasing conversion rates by over 80%. (Hubspot, 2020)
Besides, 90% of consumers agreed that product videos help their purchase decision-making, while 64% of them will buy the product after watching the video about it.
A successful marketing mechanism comes down to the return on investment (ROI). In 2018, 88% of video marketers were satisfied with the ROI of their video marketing efforts on social media.
You could also publish the same branded video on your official website and multiple social media platforms to drive higher engagement and build brand awareness, such as Facebook, Instagram and LinkedIn, which presents the identical brand story in a format that works perfectly regardless of the device.
Stages of MediaMo’s Full Service Video Productions
Our branded video production projects are divided into 6 stages.
Completing a Video Client Brief
The client completes a Video Brief for the MediaMo team to understand project goals from a business's perspective.
Quote with a Brief Creative Direction
MediaMo sends the client the project's creative directions and quotes based on the scope of work.
Pre-Production Planning
MediaMo will collaborate with the client's internal team to provide a shooting plan, which includes video script (if needed) and talent sourcing(if required).
Shooting Day
MediaMo will assign an adequate number of professional videographers and assistants to produce the video. There would also be a runsheet that concludes the shooting plan. The MediaMo team will also ensure that the talents sign talent release forms that grant the right of using their recorded footage.
Post-Production Editing:
Our post production service includes video editing, colour corrections and music sourcing and licenses, footage backups and more.
Video Release and Client Feedback
We’ll assist in the revision process and make sure the video is up to standards.
Our Previous Video Project Examples
Here is the list of our previous video projects to demonstrate our video outcomes.
MediaMo produced a video for Skyfield Homes, a real estate company, to showcase their latest project, the overall video helps communicate Skyfield Homes' mission to create a luxurious and comfortable home for every client.
MediaMo produced a company video for YJ Property Advisory to introduce the company branding and their aspiring team. The cinematic video is shared on all of their promotional channels.
MediaMo produced a vlog-style promotional video for UniLodge Park central, which targets the international student market, to showcase the building's features from the angle of a student's authentic day-to-day life.
The MediaMo team flew to Adelaide for our client's student accommodation promotional video production.
We have sourced professional actors and actresses for both Y Suite on Waymouth's commercial videos, including the new brand's promotion, the introduction of room types and the residential building facilities.
We also produced a vlog-style video for UniLodge City Gardens to promote the residents' lifestyle at the student accommodation.
MediaMo’s team initiated one of Australia's first COVID-19 support videos (with the sympathy message as "China, Stay Strong" during Feb 2020. The video has been distributed on a range of Chinese & western channels, and later going viral for its timeliness and emotional appeal.
Besides, MediaMo also coordinated the production of informative and engaging videos for Brisbane Airport, such as their guests' guide to the tax-refund process and the new runway's introduction.
One of the promotional videos also rebranded Brisbane Airport as a unique shopping centre of Australian-made products with Chinese translation service and Chinese payment systems.
Our Advice on Video Marketing on Social Media Platforms
Know your target audience
Understanding what are the needs of your target consumers and getting the language right in telling your brand story.
Use the right platforms according to your target audience group
Marketing platforms such as TikTok, YouTube, BiliBili and Instagram have different user bases, which would directly affect the accurate reach of your videos. It also affects what dimension and video formats are required, such as horizontal and vertical video post production would require very different editing.
Ensure the video conveys clear messages
Your brand story or product promotions should be presented clearly in the video. In videos that involve interviews or audio, you may consider adding subtitles or some text on screen to help viewers understand the context.
Video content sharing on multiple platforms
Posting your videos on various social media channels can reach and engage with the optimal audience to build brand awareness. Especially with Chinese audience, it’s very common that they would use multiple platforms to conduct their research on a brand.
If you're interested to learn more about storytelling video productions, follow us on LinkedIn.
If you're interested in finding out more about our services, you can check out our past projects or Contact us.