In today's highly competitive business landscape, effective advertising and marketing strategies are crucial for any brand's success. With the increasing influence of digital platforms, businesses are constantly seeking innovative ways to reach and engage their target audiences. In this blog, we will introduce the RED Advertising Platform (JU GUANG platform), an exceptional marketing solution that empowers businesses to amplify their reach and maximize their marketing efforts.
RED, also known as Xiaohongshu or Little Red Book, is one of the most popular Chinese social media platforms. The platform was officially launched in 2013 as a social shopping app that focused on sharing overseas shopping experiences and product recommendations. Over time, RED evolved into a multifaceted platform that combines social networking, content creation, and e-commerce. It currently has over 200 million monthly active users.
RED has updated a new live-streaming, WOW Card, Lucky draw tool and Enterprise Account set up on April 2020.
If you want to know more about the RED platform, Please check out our previous articles
RED Advertising Platform, also known as “JU GUANG PING TAI” in Chinese, is a comprehensive advertising platform that combines the power of digital advertising and influencer marketing. It is designed to help businesses and brands effectively promote their products and services to the Chinese audience, where digital marketing plays a pivotal role.
The advertising platform on RED was launched in May 2022. It marked a significant shift in the platform's advertising strategy and aimed to provide brands with a more interactive and immersive way to connect with users. The RED Advertising Platform feature allows brands to create visually appealing advertisements that appear in users' feeds and search page.
It is worth noting that only official accounts were allowed to use the advertising platform.
Why Advertise on RED?
According to the consumption habits of Chinese consumers, a large number of Chinese consumers will conduct product research before purchasing, considering factors such as brand reputation and word-of-mouth recommendations.RED has become a trustworthy online community for many Chinese consumers to get purchase suggestions. According to research, 81% of RED users have made purchases after browsing content on RED Platform.
Significant data:
Monthly active users: | 200 million |
Content creators: | 43 million |
Australia Users: | 490,000+ active local users |
How much RED users spend on the platform each month？ | An average of $900AUD |
The Features and Benefits of RED Advertising Platform:
Extensive User Base:
With millions of active users, the RED Advertising Platform provides businesses with access to a wide range of potential customers. This vast user base allows brands to target specific demographics and effectively reach their desired audience.
Influencer Collaboration:
RED Advertising Platform connects to the RED influencer platform, and collaborates with numerous influential content creators and Key Opinion Leaders (KOLs) on its platform. These influencers have a strong presence, making them an excellent resource for brands to leverage in their marketing campaigns.
Customized Advertising Solutions:
RED Advertising Platform offers different advertising formats to cater to the diverse needs of businesses. Brands can choose the most suitable format to maximize their impact and engagement.
Precise Targeting:
The platform provides advanced targeting capabilities, allowing businesses to refine their audience selection based on factors such as location, interests, and user behavior. This precise targeting ensures that marketing messages reach the right people at the right time, boosting the overall effectiveness of advertising campaigns.
Performance Tracking and Analytics:
RED Advertising Platform provides detailed performance tracking and analytics tools. Brands can monitor the success of their campaigns in real-time, gaining valuable insights into user engagement, conversion rates, and return on investment (ROI). These analytics enable businesses to optimize their advertising strategies for better results.
Search and In-feed Ads
Search and in-feed ads are both native ads designed， which is the best way to make the ads look like a regular result on a user’s feed.
Pricing model:
In-feed ads: Cost-per-click bidding
Search ads: Bidding for keywords
RED Platform case study
We used the client's official account to introduce a shopping mall's Chinese New Year events and Brisbane Airport’s Best Bite campaign, and we advertise this content on the RED(聚光平台）platform to increase exposure and reach more customers.
Reach(Shopping mall)：We’ve reached over 570k+ Chinese market
Reach(Airport): We’ve reached over 397k+ Chinese market
How to Get Started with RED Advertising Platform:
We are a team of friendly professionals who work hard to deliver highly engaging content and effective marketing strategies to raise online awareness and increase conversions for your brand.
We are experts in Chinese marketing in Australia. We understand the characteristics of Chinese and we know which marketing strategies and platforms are the best for your business.
MediaMo has an official channel to advertise on the RED platform, We can help you to develop your advertising campaign, provide the best marketing strategy for your business to target the Chinese audience AND we can help you to monitor and process all the advertising procedures.
Contact us: info@mediamo.com.au
2A / 17 Peel St South Brisbane Queensland 4101